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Resources to propel your
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Gain a better understanding of G2, the marketplace, and the tools we provide.

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EBook

7 WAYS REVIEWS FUEL B2B COMPANY INITIATIVES

In this white paper written in partnership with Demand Gen Report, you will learn how to use reviews across your company to fuel growth.
G2 Guide

HOW TO RESPOND TO REVIEWS

Learn how to respond to reviews.Responding to reviews acknowledges and address the comments of the reviewer and gives you the opportunity to offer insights from your brand.
EBook

HOW CUSTOMER REVIEW CONVERSATIONS STRENGTHEN BUYER INTENT

As a B2B marketing professional you are no doubt familiar with the challenges you and your sales team face converting leads into sales.
EBook

OUTREACH BEST PRACTICES

So you've signed onto G2 Crowd and you are ready to start gathering reviews. Now what? With the Outreach Best Practices eBook you'll get key insights into review generation at G2 Crowd and how you can develop a successful review strategy.
G2 Guide

BUYER INTENT DATA: THE ULTIMATE MARKETING CONVERSION TOOL

This emerging trend in B2B marketing provides a treasure trove of real-time data insights just waiting to be used by marketing and sales teams.
Video

G2 REVIEW VALIDATION PROCESS

G2 Crowd was founded on the principle of bringing transparency to business technology research. That transparency begins with our reviews. The reviews on our site go through a multiple-step verification.
Report

THE IMPACT OF ADVOCATE MARKETING ON PRODUCT REVIEWS

To study the effects of advocate marketing on customer populations, G2 Crowd analyzed the behavior of hundreds of thousands of site visitors.
Video

G2 CROWD GRID EXPLAINED

How does our Grid scoring work? The G2 Crowd Grid helps technology buyers visualize the marketplace to make informed software purchasing decisions.
Report

2018 BENCHMARK REPORT: THE IMPACT OF REVIEWS ON B2B BUYERS AND SELLERS

In Autumn 2017, OnTarget Consulting & Research in partnership with G2 Crowd and Heinz Marketing conducted a survey to understand the impact reviews have on purchases for B2B buyers.
Download

REVIEW CAMPAIGN IN A BOX

Start Getting Reviews.Getting started with review generation can be intimidating. That’s why we’ve put together this kit to push you in the right direction. Download the zip file to get started today!
EBook

ANATOMY OF THE MARKETING TECH STACK

Want to take the pulse of the tech market? Or check the vitals of your marketing initiatives? Knowing the anatomy of an effective marketing technology stack – and how all parts are connected for optimal performance – is best place to start.
Ebook

7 STEPS TO A PERFECT DATE WITH YOUR CUSTOMERS

Whether you’re making sure a human answers your customers’ calls or providing relevant industry tips, the right tools can help you create a stellar client experience every time. Give your customers a night to remember with our plan for a foolproof date.