G2 Crowd Profile Options

G2 Crowd is free for vendors and buyers. With a free profile you can: get reviews, respond to reviews, and be included in reports.

 For Marketing
  • Increase brand awareness by continuously getting new reviews of your product and add basic product info to your profile to help prospects get a better understanding of how your product works.
For Sales
  • Use reviews on your profile to close deals already in the pipeline and follow up on leads as soon as you get them.
For Customer Success
  • Find brand advocates that love your product who could potentially turn into case studies and reach out to users who are having issues to help get the relationship back on track.

Educate prospects with additional information, respond directly to customers who have reviewed your product or service, and engage with qualified in-market buyers.

Share Your Success
  • Increase brand awareness by continuously getting new reviews of your product with the help of your Customer Success Manager and add branded content to your profile to help educate prospects.
Understand Your Influence
  • Enable Track Your Prospects to learn what information your prospects are looking for and use reviews on your profile to close deals already in the pipeline.
Keep Customers Engaged
  • Find brand advocates who love your product and could potentially turn into case studies and reach out to users who are having issues to help get the relationship back on track.

Identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success on G2 Crowd.

Never Miss a Deal
  • Know what organizations are looking at your profile by checking Buyer Intent data and enable Track Your Prospects to learn what information your prospects are looking for.
Stand Out From the Crowd
  • Increase brand awareness by continuously getting new reviews of your product with the help of your Customer Success Manager and get Marketing Qualified Leads (MQLs) by adding branded content to your page to live behind lead walls.
Keep Customers Engaged
  • Find brand advocates who love your product and could potentially turn into case studies and understand when current customers are about to churn with Buyer Intent data.

Expands your presence and make sure that every buyer is aware of the full suite of offerings you provide. You’ll also have access to our Sponsored Content across individual product pages.


Master Profiles are available for companies with suites of three or more products.

Promote Your Product Suites
  • List all of the products in your product suites on one page to help your prospects understand how the suite can solve all of their current pain points.
  • Highlight your mission and values while promoting your growing product lines.
  • Cross promote products within a suite via Sponsored Content.
  • Guide customers to best fit products.

Profile Features Comparison

Feature Free Branding PremiumMaster
Manage Profile Details Limited Access Full Access Full Access Full Access
Reviews Collect & Respond Enhanced Analytics + Dedicated Resources Enhanced Analytics + Dedicated Resources Highlight Your Overall Success in One Place
Leads & Traffic Detailed Analytics + Real Time Integrations Detailed Analytics + Real Time Integrations Enhanced for Suite Solutions
Content Increased Exposure + Shareable Content Optimized for Cross Promotion
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Reference Package

Empower your customers by providing custom pages with segmented reviews. Create pages based on industry, role, or company size to target your sales efforts and close deals already in the pipeline.

The Reference Package is available to Premium subscribers and can also be used with the G2 Crowd Connector App for Salesforce.

Focus on Your Strengths
  • Remove distractions with these highly focused profiles.
  • Segment reviews to tailor references to your prospect’s questions.
Build a Reference Page That Works for You
  • Create as many reference pages as you’d like.
  • Add related videos and bottom of the funnel content.

Implementing an effective review strategy can help your business sell more, improve your product, and turn unhappy customers into advocates.

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