Buyer Intent™ Data

Enable your team to identify what companies have visited G2 Crowd and viewed your product page, your category page, or a comparison of you and a competitor in order to reach out to prospects at the right time and prevent current customers from churning.

G2 Crowd Buyer Intent™ Data, powered by Clearbit, is available to Premium Subscribers via API, CSV download, Zapier integration, and the G2 Crowd Connector App for Salesforce.

Get There First

  • Know when prospects are researching you and your competitors on G2 Crowd in real time and quickly route leads and send pageview information to your team.

Prevent Churn

  • Be aware of current customers researching new tools who may be considering switching and understand what other products/integrations are helpful for your customers to preemptively meet their needs.

Strategize Marketing Activities

  • Target companies searching in your category with account-based marketing campaigns and set up drip campaigns based on actions your prospects are taking.

Connector App for Salesforce

Empower your sales and marketing teams to identify companies actively seeking solutions, allowing them to proactively provide prospects with the content they want.

G2 Crowd Connector is available on the AppExchange.

Never Miss a Deal

  • Know what companies are researching similar solutions and interacting with your profile on G2 Crowd in real time with Buyer Intent data and proactively reach out.
  • Integrate data into marketing campaigns and scoring to deliver key content as prospects conduct research.

Improve Win Rates

  • Enable your sales team to easily share G2 Crowd verified customer reviews and reports to prospects right from the Salesforce account.
  • Empower sales to build and distribute custom reference pages featuring approved testimonial content.

Get More Reviews

  • Create custom dashboards to monitor and request reviews at the most appropriate time.
  • Map customer reviews to accounts in Salesforce to easily identify brand advocates and at-risk accounts.

Research Subscription

Get access to verified G2 Crowd research data and reports, based on extensive user reviews.

Improve Product Insights

  • Analyze user response level data sorted by segment, industry, features, date, etc.
  • Target and anticipate your customers’ needs, making the necessary adjustments to improve your offerings and better engage your target audience.

Improve Competitive Intelligence Insights

  • Understand why a buying decision was made using win/loss data.
  • Utilize competitive intelligence data to better position your company against your competitors and close deals already in the pipeline.

Implementing an effective review strategy can help your business sell more, improve your product, and turn unhappy customers into advocates.

Get Started
Already have a profile? Upgrade now!