Companies are researching you. Identify and connect with them now.

Educate the market, identify and engage with qualified in-market buyers, and respond directly to customers.

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Buyer Intent Data

Enable your team to identify what companies have visited G2 and viewed your product page, your category page, or a comparison of you and a competitor in order to reach out to prospects at the right time and prevent current customers from churning.

  Get There First

  • Know when prospects are researching you and your competitors on G2 in real time and quickly route leads and send pageview information to your team.

  Prevent Churn

  • Be aware of current customers researching new tools who may be considering switching and understand what other products/integrations are helpful for your customers to preemptively meet their needs.

  Strategize Marketing Activities

  • Target companies searching in your category with account-based marketing campaigns and set up drip campaigns based on actions your prospects are taking.

Learn more about G2 Buyer Intent.


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Connector App for Salesforce

Empower your sales and marketing teams to identify companies actively seeking solutions, allowing them to proactively provide prospects with the content they want.

  Never Miss a Deal

  • Know what companies are researching similar solutions and interacting with your profile on G2 in real time with Buyer Intent data and proactively reach out.
  • Integrate data into marketing campaigns and scoring to deliver key content as prospects conduct research.

  Improve Win Rates

  • Enable your sales team to easily share G2 verified customer reviews and reports to prospects right from the Salesforce account.
  • Empower sales to build and distribute custom reference pages featuring approved testimonial content.

  Get More Reviews

  • Create custom dashboards to monitor and request reviews at the most appropriate time.
  • Map customer reviews to accounts in Salesforce to easily identify brand advocates and at-risk accounts.

The G2 Crowd Connector is available on the AppExchange.


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Insight Subscription

Constantly stay a step ahead with tailored comparative analysis of your business and closest competitors. Easily collect the insights that are often difficult to uncover -- but vital to enhance your products, services, and competitive market position.

  Collect competitive intelligence - fast

  • Uncover the in-demand competitive intel on product, pricing, and positioning movements to better understand - and win - in your category.

  Pinpoint why customers switch - or stay

  • Understand why customers switch from one product to another to determine updates to product, personas, positioning, or messaging.

  Uncover product enhancement opportunities

  • Identify feature gaps between you and the competition - and find strategic opportunities to differentiate, innovate, and win.

  Understand how releases resonate with customers

  • Learn how new products and features affect user experience and satisfaction to supplement data collected in NPS surveys.

Learn more about the G2 Insight Subscription.


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Improve Your Product

Implementing an effective review strategy can help your business sell more, improve your product, and turn unhappy customers into advocates.

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